A short motion graphic that talks about the importance of humor & wit in graphic design.
pupil packaging design
Pupil’s packaging echoes the essence of its product. The pair of lenses and its accompanying eye dropper is encased in a kaleidocycle that folds in or out infinitely, suggesting the continuous discovery that its users will experience upon putting on the lens. The surfaces of the package also has several visual challenges that invites decoding and participation from its users.
Pupil’s unconventional packaging is designed to be interacted with and it aims to spark curiosity and promote new ways of thinking and seeing.
student health posters
A series of posters for San José State University's Student Health Services. These posters are designed to be fun and are meant to break the clinical, often boring imagery that is associated with promoting health among students.
neutra: california modern
An accordion book paying homage to the works of architect Richard Neutra. Glass and wood were used for the book's front and back covers to echo the architect's belief that nature and structure should coexist in harmony.
paul rand: conversations with students
This project is a re-design of "Paul Rand: Conversations with Students". The image making and typographic execution is my interpretation of design legend Paul Rand's teachings that are discussed in the book.
stanford diversity in the arts
A series of letter-sized posters for Stanford University's Diversity in the Arts. The posters are bold and colorful like the performers and the cultures they represent.
Pinpoint is a life-logging App that automatically journals its users' activities ranging from leisure to fitness. The identity, concept and App design was developed as a team project for a class.